How We Use & Protect Your Information Online
Last Updated: August 2025
Your privacy is important to us. This Midland Online Privacy and Cookies Policy (the “Policy”) explains how we collect, share, use, and protect information when you visit or use this online or mobile site or application owned and controlled by Midland States Bank and its affiliates and subsidiaries (“Midland”) that link to or reference this Policy (collectively, our “ Site”). This Policy covers Midland's many online services including the Midland websites and Midland-branded social media sites or pages, as well as any interactions you may have while viewing content provided through one of Midland's digital advertising campaigns. We may collect, retain, use, and disclose personal and other information about you in accordance with this Policy. Other privacy policies may also apply in addition to the terms of this Policy.
To the extent permitted by applicable law, by using the Site or interacting with a Midland-branded page, account, or advertisement on a third-party site, you agree to this Policy and to Midland’s use and disclosure of information as described in this Policy.
We may collect information about you in a variety of ways online, including through your mobile device. Many of our websites permit browsing and do not require registration. However, some of our websites may require enrollment or registration to access accounts and services online. Information that we may collect about you through online interaction includes information that you input, such as your name, address, email address, and other contact information; data resulting from your activity, such as transaction information and the pages you visit on Site; and geolocation information, such as keystroke and mouse movement patterns. We may also collect additional information, such as the type of device and browser you are using, your device’s IP address, details about its operating system, and other information associated with your device. Information may also be collected through cookies, tags, and other technologies, as described further below.
Cookies are small text files that contain unique data that can identify your computer and the network. When you visit a website, a cookie file is placed on your browser and updated with each visit. A cookie could also include personal information such as name, address, or email, if you have provided that information to a website and selected “remember me” or similar option.
We use cookies to enhance and personalize your experience with Midland and certain other sites based on the products, services, or other interactions you have with us and other sites. Information collected through cookies may be used to present offers to you via online ads, email, U.S. mail, or telephone, subject to the privacy preferences you have on file with Midland. We may use cookies, in conjunction with our service providers, in online advertising either on our own Site or on third party sites to help determine which of our advertisements are most likely to appeal to you. We also use cookies for purposes such as maintaining continuity during an online session, collecting data about the use of our Site, monitoring online promotions, and supporting anti-fraud and information security efforts.
Third parties that may collect information about your web browsing activity when you visit our Site are generally limited to service providers, who may only use any information collected to provide services and marketing for us, but not to provide services or advertising for any other party. Note, however, that we also provide certain links on our Sites that allow you to interact with third parties who offer additional features, such as allowing web surfers to share information on another platform, such as a social media platform. At other times, information from a third party may be embedded on our Site, such as a map.
These features often function using third-party cookies utilized by the third-party site, such as a social media platform. If you use any of these features, these third parties may be able to access information about your web browsing on the pages of our Site where links to these features are in place. You may wish to review information on third party sites, such as social media platforms where you have an account, to determine how these third parties may treat data that they obtain through the use of cookies.
There are two types of cookies, session and persistent.
These types of cookies help us to improve website experiences and place advertisements.
There are four categories of cookies we may use on our Site:
In addition to cookies, we may use the following technologies on our website:
This information may also be used to understand how users engage with our website, improve performance and user experience, deliver personalized advertising based on your interests, and measure the effectiveness of our marketing campaigns.
Some of the tracking technologies described above are used to support what is known as interest-based advertising- a practice that delivers ads tailored to your interests based on your browsing behavior over time and across different websites or online services. We may work with third-party advertising partners who use cookies, pixels, tags, or similar technologies to collect information about your activity on our website. This information may be combined with data from other websites or sources to help us deliver more relevant ads and to measure the effectiveness of our marketing efforts. These partners may use technologies such as:
We strive to provide you with choices regarding the information you provide to us. Midland use's CookiePro to give you control over what types of cookies you accept including those used for analytics, personalization, and advertising on www.midlandsb.com. Essential cookies are required for our website to function properly and cannot be disabled. For all other cookies, you can choose to allow or block them based on your preferences by visiting the cookie banner.
You can control how cookies are used through your browser settings. Most browsers allow you to block or delete cookies, enable “Do Not Track” signals, or limit third-party tracking. For your convenience, below are links to instructions for managing cookie settings in commonly used browsers:
Additionally, you can manage your preferences and opt out of interest-based advertising served by participating companies through the following industry tools:
Please note that Midland is not a member of these organizations, but we provide these links as a convenience to help you control how participating companies use your information for advertising purposes.
Midland may interact with registered users of various social media platforms, including but not limited to, Facebook®, YouTube ®, and LinkedIn®. Please note that any content you post to such social media platforms (e.g., pictures, information or opinions), as well as any personal information that you otherwise make available to users (e.g., your profile), is subject to the applicable social media platform’s terms of use and privacy policies. We recommend that you review this information carefully in order to better understand your rights and obligations regarding such content.
We may disclose information to service providers with whom we work, such as companies that help us market products and services to you. When required by law, we may also disclose information to additional third parties for the purpose of responding to legal processes. For additional information on how and when we share information with affiliates and third parties, please visit our U.S. Consumer Privacy Notice.
In addition to the uses described above, we use information for purposes permitted by law such as: servicing your accounts; communicating with you; improving our Site, products, or services; legal compliance; risk control; information security; anti-fraud efforts; marketing; personalizing the presentation of our products and services to you; and tracking email access or website usage- such as number of hits, pages visited, and the length of user sessions- to evaluate the usefulness of our sites.
We will retain your personal information for the period necessary to fulfill the purposes outlined in this Policy unless a longer retention period is required by law.
Our sites do not target children under the age of 13. We do not knowingly collect or maintain personal information about children under the age of 13.
We may change this Policy from time to time. When we do, we will let you know by appropriate means such as by posting the revised policy on this page with a new “Last Updated” date. Any changes to this Policy will become effective when posted unless indicated otherwise. To the extent permitted by applicable law, your use of the site following the update to the Policy means that you accept the updated Policy.
If you need assistance or have questions about this Policy, you can contact us by calling 1-855-696-4352.
Our team of dedicated professionals are here to support you.
