One Midland is our next step in engaging a stronger culture development and understanding. Our One Midland initiative helps us to recognize and connect our culture-related progress as an organization.
The One Midland branding does that. This brand-mark is a representation of who we are as Midland States Bank. This is also symbolic of who we are continually striving to be: customer centric with a great culture at our core. The outermost square is representative of us, the Midland team. We serve as a champion to the customer and our culture. The "One Midland" text inside the square is the common core that we share, regardless of role or responsibility. The circumplex reminds us of the vision culture we are striving to be at the core of every interaction.
No matter what branch, building, or state you work in, you are moving forward with the same vision.
- We resolve conflicts constructively.
- We work together as one team.
- We are supportive of others.
- We encourage on another.
- We are banking professionals.
- We perform with excellence.
- We celebrate our accomplishments.
As we continue our work on the constructive culture, you will begin to see the One Midland logo even more, specifically on training materials for culture programs and other signage at all our locations. Our ongoing culture training will provide more clarity and consistent application within our check-ins and huddles. Our One Midland initiatives will also give insight into what our customers mean to us and what standards we have in place to build and continue our relationships.